Michelle Rojas

Vice President of Sales & Operations | Broker Associate

For more than three decades, Michelle Rojas has been a trusted leader in South Florida real estate, guiding clients and agents through every market cycle with confidence, integrity, and results. Licensed since 1994, she has built her career on a foundation of negotiation expertise, strategic marketing, and a deep commitment to helping buyers, sellers, and investors achieve their real estate goals.

Michelle’s journey spans every corner of the industry—Broker-Owner, Sales Manager, Productivity Coach, Licensed Instructor, and Loan Originator—giving her a 360° perspective that few can match. Today, as Vice President of Sales & Operations at Cervera Real Estate, she leverages over 30 years of experience to lead with vision, support agent success, and ensure clients receive the highest level of service.

Recognized for her ability to connect strategy with execution, Michelle has educated and mentored hundreds of Realtors®, teaching courses on contracts, negotiations, risk management, and everyday success strategies. She is a proud graduate of multiple leadership academies through the National Association of Realtors®, Florida Realtors®, and the Council of Residential Specialists, and continues to serve in leadership roles across local, state, and national real estate organizations.

Michelle’s expertise has earned her numerous honors, including Miami Realtors Residential Educator of the Year (2023), Women’s Council of Realtors® Realtor of the Year (2024), and REBI Florida Educator of the Year (2024). Beyond awards, what sets her apart is her passion: helping clients and agents alike rise to new opportunities and turn their real estate goals into reality.

Specialties include: luxury and residential sales, negotiations, lending, real estate management, education and training, and business development.

Her philosophy is simple: real estate is more than property—it’s about people, possibilities, and creating a future you love.