Cervera Real Estate taps Harlan Goldberg for VP of Business Development – Northeast U.S.

MIAMI ' March 22, 2018 ' Cervera Real Estate, the Miami-based brokerage firm with the largest portfolio of successful high-rise sellouts in the city, has hired Harlan Goldberg as Vice President of Business Development ' Northeast U.S. Goldberg is a veteran of the real estate industry with 15 years of experience in New York and South Florida and has closed more than $2 billion in sales. He will dedicate his energies to reinforcing existing broker relationships while also opening and establishing new working relationships for Cervera in the northeast market, with a particular focus on sales and marketing for the firm's new construction residences registered in New York, including: Aston Martin Residences, Aria on the Bay, and The Ocean Conrad Resort Residences Fort Lauderdale Beach. He will also leverage his existing South Florida relationships to market Cervera's entire collection of new construction residences, which also includes Elysee Miami, Smart Brickell, and The Markers Grove Isle. 


"Given the ever-increasing interest in Miami real estate from New Yorkers in the wake of recent tax reform legislation, we felt that this was the right time to expand our focus into the Northeast in order to capitalize on our platform of exclusive representations," said Jesse Ottley, President of Development Sales for Cervera Real Estate. "Harlan's track record of success in both markets, personal contacts, and understanding of the psychographics of buyers from New York make him the right person to lead this initiative for the firm, and we are thrilled to welcome him into the extended Cervera family."

Before joining Cervera, Goldberg served as Director of Sales for Mandarin Oriental Hotel Group and 1 Hotels. He began his real estate career in 2005 with Douglas Elliman in New York, where he was appointed Senior Vice President and Sales Director for Strategic Marketing & Development. In this capacity, Goldberg worked with financial sponsors and developers to implement and achieve market positioning, branding and sales initiatives for acquisitions, conversion and new development projects in the New York City area. Amongst those included the landmarked Apthorp and Manhattan House, which was the country's largest conversion of its time. He then joined Corcoran Sunshine Marketing Group as Sales Director for 515 East 72nd Street and 101 West 87 new construction residences. He was then relocated to South Florida to support the marketing and sales initiative of The Surf Club Four Seasons Private Residences. In 2014, Goldberg joined One Sotheby's International Realty as Senior Sales Director for Oceana Bal Harbour, One Thousand Museum by Zaha Hadid, and The Ritz Residences.

"When New York buyers consider purchasing real estate in South Florida they are looking for service and experience," said Goldberg. "Cervera's experience and reputation are unmatched and their diverse portfolio of new construction projects are in the ground, funded and priced for today's market. This translates perfectly for buyers from New York, who are looking to relocate to Miami now more than ever, given the post-Federal tax reform climate."

As Vice President of Business Development for the Northeast U.S., Goldberg will draw on his expansive network of professional relationships and a history of working in both the residential and hospitality sales to expand the firm's footprint in the northeast, which increased significantly in 2017 following a strategic alliance with Manhattan-based Stribling & Associates. Led by Alexandra Goeseke, Director of General Real Estate Sales for Cervera Real Estate and a member of the company's third generation, the alliance allows both firms to leverage 600 agents in 14 offices between Miami and New York, and a combined global real estate network reaching across five continents.

Goldberg is a graduate of Boston University, where he received a Bachelor of Arts from the College of Communication.


About Cervera Real Estate

Cervera Real Estate is a Miami-based, family-owned and operated, international real estate company with the largest portfolio of successful sellouts in South Florida. The firm has played a role in every Miami real estate cycle since Alicia Cervera Sr. founded the company in 1969. Since then, the Cervera name has sold more than 110 luxury high-rise condos across the region, helping revitalize areas including Brickell, Miami Beach's South of Fifth neighborhood, downtown Miami and Edgewater. To date, the firm has listed more than $16 billion of pre-construction inventory and continues to be the developers' choice in Miami. As the first agency to exclusively represent developers in the sales and marketing of their projects, Cervera created a specialized field within the brokerage industry. The company was the first to market extensively in several international markets, including Latin America, Europe, and the Middle East. Today, under the leadership of Veronica Cervera Goeseke, CEO, and Alicia Cervera Lamadrid, Managing Partner, Cervera continues to broaden those relationships while expanding its global reach across five continents, from Manhattan to Beijing. For more information, visit www.Cervera.com

Media Contact:
Omar De Windt
VP of Corporate Communication ' Cervera Real Estate
W. 305.374.3434 / C. 954.600.9412
E. [email protected]



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